In the world of less-is-more, the WhiteOwl takes the cake. This print makes the most of negative space, maximizes its minimalism, and leaves nothing to spare. It's like a mystic creature prowling the night skies.

Following a couple simple steps can take away some of the guesswork:

• MEASURE YOUR DOG'S NECK - The easiest way to measure is to use a sewing or tailor's tape. If you don't have that type of measuring tape, your dog's old collar, a shoestring, or even a dog leash can be used to wrap around the dog's neck and get a length...by measuring that length with a tape measure or a ruler, you will come up with a good neck measurement. Be sure to consider the dog's fur, and leave enough room for a couple fingers under the collar. 

• ORDER A COLLAR BASED ON THE MEASUREMENT - Using our size drop-down menu, pick the collar size that is closest to your dog's neck measurement. If your dog's neck measurement falls on a crossover size (for example 18"...our Medium is 12"-18" and Large is 18"-26"), decide if you want to be able to adjust smaller or larger than the measurement and pick the size accordingly.